Segmentation. Consumer Insight. Cultural Intelligence.
Understand your industry, spot the trends that are most relevant to your brand, and identify your audience so that you can reach out to them by using the correct methods.
Unlock demand opportunities:
customer and prospect customer analysis
Layered segmentation that accounts for behaviours, values and demographics.
A combination of macro trends and cultural shifts, emotional fields, emerging trends and macro-economic realities to portrait your target audience.
Trend analysis, trend forecasting & trend translation
A unique mix of insight, foresight, value tracking and Zeitgeist to keep your brand and offering relevant and future-ready.
You might even have an idea of the themes you want to address; in that case, the most important question we ask -and answer- is: “Is this trend right for your brand, given your DNA and target consumer?”.
Localisation & Internationalisation
Market research & territory bespoke insight for strategic offering and brand translation.
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Bespoke trend research, reports and presentations
Connecting the dots among future macro trends to spot your next growth opportunity.
We can create an ad-hoc trend report or deliver an in-house presentation to help you translate the most relevant trends to your brand case.
Consumer strategies and personas
We bring your consumer to life through comprehensive portraits that tell who they are, where they are, what they want now, and what they will be wanting next.
Data analytics
We help you translate data into insights into actionable plans. Combining and leveraging qualitative and quantitative data sources and expert analysis to help you identify problems and where your strategic challenges lie.
WHAT WE DELIVER
